It's all about relationships
A big mistake often made in direct marekting – specifically with mortgage newsletters – is to mistake a marketing newsletter for a flyer, or to treat it as a simple reminder. To make this mistake is to depreciate your client base and the value they bring to your mortgage marketing as well as real estate marketing campaigns. In a referral driven industry like real estate, there isn’t enough time to call everyone in your sphere and a have social and conversational relationship as we’d all like. This is why the most effective marketing is a newsletter platform. This platform takes advantage of several marketing concepts, and therefore should never be neglected. Past clients are often the least considered source for business growth, even though the broker, loan officer or real estate agent will swear “They’re the most important” and “I stay in touch…!”
Unfortunately, most so called mortgage marketing or real estate marketing outfits these days miss out on the single most important element in their copy: The connection between the loan officer or real estate agent and the client they are speaking to… reaching out to… marketing to!